演讲嘉宾: 陈建宏教授(Prof. Charlie Chen)

演讲题目：Big Data and Customer Analytics

时间：6月16日（周四）下午15：30—17：30

地点：商学院二楼学术研讨室

主持：卜祥智 教授

语言：中文 为主

内容简介：

As customers are empowered and connected than ever, data related to customer behaviors (e.g. when, where, what, and how much to buy) grow exponentially. However, only about 3% of the potentially useful customer data have been analyzed to create the actionable insights an organization needs at scale. The purposes of this hands-on lecture are to help the audience understand descriptive, predictive, and prescriptive analytics methods, and apply them into analyzing real customer data. After the lecture, the audience can learn how to discover and communicate meaningful patterns in customer data.

嘉宾简介：

Charlie C. Chen received his Ph.D. degree in Management Information Systems from Claremont Graduate University.  Dr. Chen is a professor in the Department of Computer Information Systems and Supply Chain Management at Appalachian State University. His current research interests are business analytics, project management and supply chain management. He is a Project Management Professional (PMP) certified by the Project Management Institute.He has authored more than 100 referred articles and proceedings, presented at many professional conferences and venues. Dr. Chen has published in journals such as International Journal of Project Management, IEEE Transactions on Engineering Management, Behaviour and Information Technology, Communications of Association for Information Systems, and Journal of Global Information Technology Management. Dr. Chen dedicates himself to be a transnational scholar and is a trip leader for study abroad programs in China, Japan, Spain, and Taiwan. He was a visiting faculty at Zhejiang University in China, Thammasat University in Thailand, and Gakushuin Women's College in Japan.

本次讲座纳入商学院继续教育课程。

欢迎全校师生参加！

商学院

2016-6-12